The Influence of Personal Internal and External Factors on Relationship Marketing in Electronic Commerce
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士班 === 105 === Relationship marketing has been noting in the domain of marketing for decades. Attracting consumers has been a difficult problem in electronic commerce, As such how to sustain customers is essential to e-business. The research of relationship marketing i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tbggeq |