| Summary: | 碩士 === 國立高雄第一科技大學 === 行銷與流通管理系碩士班 === 105 === Most marketing capability brings business excellent performance, valuable, hard mimicry and irreplaceable competitive strengths. In addition, many companies in the company's official website will be a special addition to a website to introduce the company's CSR, due to the increasing emphasis on corporate social responsibility (CSR). Most of the content is to describe the company's charity activities or charitable donations, not the overall CSR, but the philanthropy responsibility of the top of the CSR pyramid. In recent years, many companies take serious of charitable responsibility
; in the meanwhile, food safety incidents are endless. Therefore, our research aims to discuss the food industry (divided into food manufacturing and food services) and find causes which impact organizational performance. As well as the philanthropy responsibility of the implementation, and the face of external negative events under the crisis management capabilities, both on marketing and organizational performance of the interaction relationship. In this study, questionnaire was used to collect the study samples and we focus on the executive director of the enterprise as an empirical object. There are140 valid samples were obtained and Structural equation model (SEM) was used for testing the hypothesis relations.
The research findings are as following:
1.Marketing Capability has positive impact on Organizational Performance
2.Philanthropy Responsibility has positive impact on Organizational
Performance
3.Crisis Management Capability has positive impact on Organizational
Performance
4.Marketing Capability does not have positive impact on Organizational
Performance toward Philanthropy Responsibility
5.Marketing Capability does not have positive impact on Organizational
Performance toward Crisis Management Capability
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