A Study on the Performance of Promotion on Social Media

• Main Authors: CHAN,PIN-HAO, 陳品豪
• Other Authors: LI, CHINH-CHANG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/cqmhk8

碩士 === 國立高雄第一科技大學 === 資訊管理系碩士班 === 105 === Recently, pet market is more and more popular that appears many competitors. The increasingly intense competition on the market, in order to attract more consumers, pet industries organize different events and provide all kinds of special offers to increase consumers purchase intention. The most important things of company promotional campaign are sales amount and the number of consumers, therefore, this research will further discuss that different promotion methods will make different effects. This research is actually based on the purchase of consumers to investigate influence about different promotion methods and promotion periods. In the light of Taipei, Taichung, Tainan, Kaohsiung, and Pingtung these five cities sale situation as analysis of sample to analyze three distinct preferential stages of short promotional activity. There will make different promotion outcomes because of the region and the business district type. Accordingly, this research is discussing every bricks and mortar of Oscar pet shop in these five cities. Be based on consumption result of consumer as analysis of sample during Oscar short-term promotional activity and through analysis of variance or other data analysis tools to confirm hypothesis. According to the analysis, this research can infer these conclusions： 1.Different promotion methods make dissimilar promotion outcomes in every area 2.Different promotion periods actually affect result of promotion and different areas also have different beneficial periods.