| Summary: | 碩士 === 國立高雄第一科技大學 === 資訊管理系企業電子化碩士班 === 105 === The Network development and progress, gradually driving the trend of virtual communities, and the type of community is also more and more selective, also provides a lot of knowledge sharing opportunities, In the virtual community knowledge sharing is a kind of transmission of information, And this behavior in the community for the user is a habit of behavior, Users because of interest and composition of the knowledge community to share knowledge, In the daily life is full of many virtual community type, gradually replaced with face to face communication to share knowledge, Instead, in the virtual community to do knowledge sharing. But what factors make users willing to share knowledge to performance in virtual communities? This study, knowledge transfer and knowledge utilization are used as the main axis of the structure, and based on the theory of social capital theory and task technology fit. And balance between challenges and skills of the task and the team learning norms to explore the user in the virtual community knowledge sharing performance. To target users who participated in the virtual knowledge community as a study sample, and published and analyzed by the web survey. The questionnaire was collected and analyzed, and 354 valid questionnaires were collected from the questionnaire. The study found that: (1) Knowledge transfer and knowledge utilization have a positive impact on knowledge performance. (2) Balance between challenges and skills of the task and the team learning norms will have a positive impact on knowledge transfer and knowledge utilization. To the virtual community to share knowledge of the study, mostly focusing on knowledge sharing within specific organizations such as businesses or campuses, past academic relationship quickly apply only sustained buying intention, this study also brings new verification.
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