The Influence of Augmented Reality and Location Based Service Platform Quality on Virtual Brand Community Loyalty-Illustrated by the Example of Pokenmon
碩士 === 國立高雄海洋科技大學 === 供應鏈管理研究所 === 105 === Technology is ever-evolving. Smartphones are now commonplace.People nowadays are living in the real world, while extracting information from the digital world via smart mobile devices. The advent of Augmented reality (AR) and Location-based service (LBS) ha...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45087613232103590924 |