The Impact of Promotion Frequency on Purchase Intention─ Purchase Frequency, Restrictive Sales Promotion, and Product Category as a Moderator
碩士 === 國立高雄餐旅大學 === 觀光研究所 === 105 === Generally speaking, the purposes of promotion are expanding consumers and enhancing the willingness of purchasing to create more sales. Therefore, this study attempts to explore the different of purchase intention toward the different of promotion frequency, and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10739496744454304657 |