| Summary: | 碩士 === 國立高雄餐旅大學 === 飲食文化暨餐飲創新研究所 === 105 === This research aims to examine the construction and comparison of sensory characteristics of sweet potatoes in Taiwan. In recent years, sweet potato has not been considered as a valuable food until the studies have pointed out its plenty of nutritional benefits and health benefits favored by consumers. As a consequence, by conducting the consumer market survey, exploring the consumption behavior of sweet potato products has been conducive to product development.In this research, the descriptive sensory characterization of sweet potato Tai-nong No 57, 64, and 73 was constructed and marketed for product innovation of sweet potato. The results indicate that there is the most an obvious smell and flavor of steamed sweet potato as well as chestnut roasted with sugar among Tai-nong No 57, Simon No 1, and Taiwan Golden Sweet Potato contrasting to Tai-nong No 64 and Tai-nong No 73. The steamed sweet potato cultivar Tai-nong No 64 has the similar smell and flavor of carrots and pumpkin, which are significantly different from other varieties.According to the results of the consumer market survey, a total of 376 respondents commonly purchased souvenirs at room temperature while travelling, accounting for 95.2%; furthermore, about 79.3% of the consumers are in favor of sweet potato. In addition, 83% of the consumers are willing to purchase related products of sweet potato. Moreover, the most interested in purchasing related products of sweet potato are sweet potato crisp, sweet potato handmade biscuits, sweet potato ice cream, sweet potato bread, and sweet potato cooking bags.For the purpose of improving multi-application of industrial value to sweet potato, this research employs different sweet potato varieties to develop related products of sweet potato, including Purple Beauty Sweet Potato Biscuits, Cold Beauty Sweet Potato Ice Cream, Aroma Beauty Sweet Potato Cooking Bag, and Black Beauty Sweet Potato Toast. It is expected that this research is valuable to the economic benefits of sweet potato industry and become a value-added product around the world.
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