Using RBV to Explore the Culture Resource of Guogou, Budia Township and Cultural Creative Strategy

• Main Authors: LI, XIN-ZHE, 李昕哲
• Other Authors: HUNG, LIN-PO
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/52191634933761386198

碩士 === 南華大學 === 文化創意事業管理學系文創行銷碩士班 === 105 === 　　The development of the local cultural industry is one of the most highly potential powers on both economic and cultural resources. It can really become the irreplaceable resource of cultural tourism and function of continuity of traditional local culture, cohesion of community consensus, sense of district, and identity. Besides, the key success factors (KSFs) of the outstanding performance community not only to have the highly passionate and executive power leader who can guide local residents involving the community work but also to excavate, integrate, and search the potential of the advantage, development and innovation of local cultural resources and characteristics. As well as to cultivate the local cultural industry is one of the most important KSFs of the outstanding performance community development. 　　Therefore, to become an outstanding performance community, it is necessary to excavate the characteristic of local cultural resources then to integrate, develop, and innovate them because the community must search the advantage of itself regarding the shape of local image and the rising influence which playing the important role of the community development. It also must make the best use of particularity, uniqueness, and irreplaceability of the local resources to establish the attraction of tourism and increase the local visibility to create the profound and clear local cultural image in the tourist’s mind. 　　However, Guogou Village, once known as little Shanghai, the local belief center Jiande Temple full of the collection artworks by famous contemporary craftsmen, the unique Jhongyuan Ghost Festival in the summer as well as century old history of “The Night Patrol with Fire Lamps”, still has to integrate the local resources in the future to demonstrate the uniqueness of the local culture and industry then to attract the tourists to understand the local landscape and culture becoming the most important opportunity of local development.