A Study on Exploring the Relationship of Tourism Image and Revisiting Intention--An Illustration of Dapeng Bay Recreation Area in Pingtung County

• Main Authors: LIN, TZU-LING, 林姿伶
• Other Authors: CHANG, WEI-HSIUNG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/jqjm2m

碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 105 === 　　The present study aimed to investigate the relationships between tourism image and revisiting intention of the Dapeng Bay Recreation Area tourists. A total of 300 questionnaires were distributed to visitors of Dapeng Bay Recreation Area via convenience sampling process. Data were statistical methods such as Descriptive statistics, Reliability analysis , Validity analysis, Exploratory Factor analysis, Independent sample t test, One-way ANOVA, Pearson Analysis and Multiple Regression analysis. The results are as follows: 1.Guest socio-economic background demographic variables have partially significant differences in Tourism Image. 2.Guest socio-economic background demographic variables have partially significant differences in Revisiting Intention. 3.Visitors’ Tourism Image was shown positive correlation with Revisiting Intention. 4.Visitors’ Tourism Image have some significant impact with Revisiting Intention. 　　According to the above results, the researcher may submit suggestions in this study. 1.It would reinforce the development of tourism market by means of placement marketing through medias. 2.To increase recreational quality can be via mobile and interactive guide and interpretation services. 3.To keep and increase the revisiting intention for visitors would be via combing the community resources within townships. 4.To develop and implement various slow traveling packages may be in order to effectively increase the revisiting intentions for visitors at Dapeng Bay recreation area.