| Summary: | 碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 105 === In this study, the use of IPA analysis to explore the experience of the tourist factory media, a total of 234 effective questionnaires, the study found that the Ya-chi Bali coast should continue to maintain the surface is the "ambient atmosphere","service personnel" need to give priority to improve, but From the continued to keep the quadrant is not far, that the people's satisfaction is very high, as long as a little improvement can continue to maintain the quadrant, so this improvement is the most cost-effective; need to improve the secondary Media ", and finally, the supply of excessive" product presentation "facade, showing the Bali coast of many types of goods, tourists are already very familiar with, so do not need too much way to show; overall, the people of the smell Bali coast fairly satisfied.
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