The Study of Managing Strategies of Low Birth Rate, School Marketing, Teaching Effectiveness and Willingness to Study Preschool--An Examples of Chiayi County, Chiayi City and Tainan City

• Main Authors: CHANG, WEI-TING, 張瑋婷
• Other Authors: CHI, HSIN-KUANG
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/v48q53

碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 105 === 　　The purpose of this study is to explore the relationships among Low Birth Rate, School Marketing, Teaching Effectiveness and Willingness to Study Preschool. In this study, data of members of student association in Nanhua University are collected by way of non-random sampling method to facilitate questionnairs, with a total of 250 questionnaires distributed. 207 questionnaires are received, in which 9 questionnaires are invalid such that 198 questionnaires are valid, and the effective response rate is 79.2%. The resulting conclusions of this study are listed as follows： (1) Low Birth Rate has a significant positive impact on School Marketing and Willingness to Study Preschool respectively; (2) School Marketing has a significant positive impact on Teaching Effectiveness and Willingness to Study Preschool respectively; (3) Teaching Effectiveness has a significant positive impact on Willingness to Study Preschool; (4) Willingness to Study Preschool has a significant mediation effect on the relationships between School Marketing and Low Birth Rate.