| Summary: | 碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 105 === Market Orientation, Employee Satisfaction, and Business Ethics have a closely connected and entirely important for a Customer Satisfaction in an organization, especially in Service Industry which wanted to create supercilious value for customers. This paper investigates the marketing concept of the organization how it’s establishing and providing their product to the customer, for a final aim of growing customer knowledge also their satisfaction and maximize the long-term profit. The result shows the measure of market and customer satisfaction, specific in internal marketing in an insurance brokerage company to sympathize how those strategies impact to the customer satisfaction. Concrete in this study is a mention about the relationship of each construct in service industry, to figure out what are the important variables in service industry for raising satisfaction and construct a related relationship with the customer.
Questionnaire design available in English and Vietnamese was used to collect quantitative data from an employee who working in the service industry that was analyzed by SPSS analysis technique to test the hypothesis.
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