Mobile Marketing in Tourism: Adoption of Customers on Mobile Application for Tourism Destination Visiting
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 105 === Technology is developing rapidly, which introduces the smartness to all communities and organizations. In recent year, although mobile marketing has produced an interest between academics and practitioners, Short Message Services (SMS) and Multimedia Mess...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63979204838544253098 |