The Role of Customer Participation in Banking Industry: Evidence from Vietnam
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 105 === Based on service-dominant (S-D) logic, this study developed an integrative model of customer participation. S-D logic allows us to view service as a transcending mental model for customer participation. The model consists of antecedent, moderators, and co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qu7255 |