A Study on the Application of Non-profit Organizations Using the Crowdfunding Platform

• Main Authors: CHOU, SHUO-HSIN, 周碩欣
• Other Authors: CHEN, HUI-RU
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/37496624051189426192

碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 105 === 　　This study focuses on the situation how non-profit organizations using the crowdfunding platform and gathers information from four major Taiwanese crowdfunding platforms, NPO Channel, Red Turtle, Flying V, and WeBackers for the period from May 2015 to December 2015. Through data analysis to collect total 472 projects as a statistical information. The results showed three major findings: (1) Different crowdfunding platform has herself major focused topics, such as NPO Channel specializes in the disability issues, Red Turtle in the women and child, Flying V in the disadvantaged and WeBackers in the environment and animal protection. (2) The possible successful determinants include seven aspects: pledged of Fundraising goal, the amount of backers, the number of days for campaign, the topics that has a high success rate, have rewards or not, initiate from non-profit organization, have professional video or not. (3) The public has been widely known recognition for the concept of non-profit organizations, and crowdfunding platforms can support online marketing and open source information, these are made non-profit organization have competitive in crowdfunding platform.