Using the Technology Acceptance Model to Explore the Social Media Facebook for Army Recruitment

碩士 === 南華大學 === 資訊管理學系 === 105 === 　　The excellent manpower is the element of keeping organization continuous operation. The fighting power of army need be maintained through attracting more talents. As the growing development of the Internet and information technologies, the ways of communication a...

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Main Authors:	CHEN, YU-HSIN, 陳育信
Other Authors:	CHEN, TSUNG-YI
Format:	Others
Language:	zh-TW
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/48y997

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spelling	ndltd-TW-105NHU003960262019-05-15T23:17:36Z http://ndltd.ncl.edu.tw/handle/48y997 Using the Technology Acceptance Model to Explore the Social Media Facebook for Army Recruitment 以科技接受度模式為基探討應用Facebook於國軍人才招募之研究 CHEN, YU-HSIN 陳育信碩士南華大學資訊管理學系 105 　　The excellent manpower is the element of keeping organization continuous operation. The fighting power of army need be maintained through attracting more talents. As the growing development of the Internet and information technologies, the ways of communication and advertisement have changed from unilateral information dissemination to interactive social media. The most popular social media (Facebook, FB) become a new channel of recruitment, The unit of army recruitment can post advertisement through FB to interact with users, and use witting and visuals to create a more effective way of recruitment. Based on the technology acceptance model, this study the effectiveness of army recruiting and analyzed the influence of media richness via FB. CHEN, TSUNG-YI 陳宗義 2017 學位論文 ; thesis 80 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 南華大學 === 資訊管理學系 === 105 === 　　The excellent manpower is the element of keeping organization continuous operation. The fighting power of army need be maintained through attracting more talents. As the growing development of the Internet and information technologies, the ways of communication and advertisement have changed from unilateral information dissemination to interactive social media. The most popular social media (Facebook, FB) become a new channel of recruitment, The unit of army recruitment can post advertisement through FB to interact with users, and use witting and visuals to create a more effective way of recruitment. Based on the technology acceptance model, this study the effectiveness of army recruiting and analyzed the influence of media richness via FB.
author2	CHEN, TSUNG-YI
author_facet	CHEN, TSUNG-YI CHEN, YU-HSIN 陳育信
author	CHEN, YU-HSIN 陳育信
spellingShingle	CHEN, YU-HSIN 陳育信 Using the Technology Acceptance Model to Explore the Social Media Facebook for Army Recruitment
author_sort	CHEN, YU-HSIN
title	Using the Technology Acceptance Model to Explore the Social Media Facebook for Army Recruitment
title_short	Using the Technology Acceptance Model to Explore the Social Media Facebook for Army Recruitment
title_full	Using the Technology Acceptance Model to Explore the Social Media Facebook for Army Recruitment
title_fullStr	Using the Technology Acceptance Model to Explore the Social Media Facebook for Army Recruitment
title_full_unstemmed	Using the Technology Acceptance Model to Explore the Social Media Facebook for Army Recruitment
title_sort	using the technology acceptance model to explore the social media facebook for army recruitment
publishDate	2017
url	http://ndltd.ncl.edu.tw/handle/48y997
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Using the Technology Acceptance Model to Explore the Social Media Facebook for Army Recruitment

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