Discussion on the Privacy Rights of Internet Users: A Case Study of the Issues of Google Toolbar

• Main Authors: Yan-Tzu ZHANG, 張宴慈
• Other Authors: Wen-Fu Pan
• Format: Others
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/am6fmg

碩士 === 國立東華大學 === 教育行政與管理學系 === 105 === With the evolution of information technology constantly, networking makes our lives more convenient and lets us collection, process and use personal data easier. However, does that mean personal privacy will disappear accompany the networking bit by bit in the era of rapid flow of information？Google is one of the most widely used search engine, using Google's services may also put the privacy and interests of personal data in danger, it is worthy of reflection privacy issue. Therefore, the study wants to take the privacy issues of Google Toolbar for example to analyze the degree of attention and ignorance of Internet users. This study uses multiple methods including literature analysis, focus group and analytic hierarchy process. First, researcher sorts out six Google Toolbar privacy issues through collecting and analyzing literatures, and then, uses focus group and hierarchical analysis software Expert Choice 11.5 to know the degree of attention and ignorance of the issues of Google Toolbar of Internet users. The last, holding focus group discussions to interpret, correction and makes a consensus on the results of the analysis. The focus group was composed of 12 undergraduates who had used Google Toolbar in this study. Opinion collection, hierarchical analysis and focus interviews were completed between October and November 2016. This study concludes with the following conclusions: 1. Google Toolbar involves six privacy issues; 2. Hierarchical analysis can be used to analyze the degree of importance of privacy issues, among them, " store search history in my computer" is the most important, weight accounted for 23.3%; 3. Hierarchical analysis can be used to analyze the degree of ignorance of privacy issues, among them, "send usage statistics to Google" is the most neglected, weight accounted for 24.9%; 4. The use of focus interviews can correct the results of hierarchical analysis to make the results more complete; 5. Participation by focus group members can lead to consensus and develop a self-checklist of Google Toolbar privacy issues. Based on the research conclusion, some suggestions are put forward for reference.