探討主觀規範調節知覺行為控制、態度對購買意願的影響-以微軟Windows 10攜帶型裝置為例
碩士 === 國立東華大學 === 國際企業學系 === 105 === Technology giant Microsoft is world-famous for its success in PC/NB OS, but it underwent a tragic failure unprecedented in history in mobile devices. IDC had predicted that Windows Phone would gain 5.6% market share from 2014 to 2018. Yet, the latest forecast sho...
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| Format: | Others |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/byshzk |