A Study on Promoting Success Factors and Performance of Digital Finance in Domestic Financial Institutions

• Main Authors: Ming-Hui Chen, 陳明惠
• Other Authors: Chie-Bein Chen
• Format: Others
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/m89m6m

碩士 === 國立東華大學 === 國際企業學系 === 105 === Domestic financial institutions face the rapid expansion of global FinTech industry, many emerging Internet innovation companies use FinTech to get into the financial industry, traditional service items of financial institutions are being eroded. In order to survive and sustain business in this huge business competitive pressure and impact, it should be committed to the customer centric thinking of the strategic planning. In this study, the domestic financial institutions facing the impact of the financial turmoil and using the four aspects of “the progress of organizational renewal and bank transformation,” “growth rate of talent-training,” “executive situation of new value chain competing alliance” and “executive situation of new technology application in different services” and twelve attributes in order to explore the domestic financial institutions promoting innovative digital technology influence of aspects, importance of attributes and their operational performances ranking order and analyses. Through the questionnaires survey, and the use of DANP which is combined with DEMATEL technology and ANP method is used to analyze the collected data. DANP method is used to determine attributes’ influent weighs for operational performances of those financial institutions promoting innovative digital financial technology and to analyze the attributes’ averaging performance values of their satisfaction for promoting innovative digital financial technology. The attributes’ averaging performance values are compared with the benchmark averaging performance value, and the ideal and non-ideal conditions of averaging performance of satisfaction of promoting innovative digital financial technology are differentiated. This can figure out the eight sampling financial institutions on the satification of above attributes’ averaging performances of what? And this can be used to decide whether the needs to strengthen the improvement or not? Therefore, the conclusions of this study can make suggestions to improve the operational performances of those financial institutions.