Research on Taiwan Automobile Market Strategic Group

• Main Authors: Hsiung-Yin Chen, 陳引雄
• Other Authors: Cedric Hsi-Jui Wu
• Format: Others
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/pm7skz

碩士 === 國立東華大學 === 企業管理學系 === 105 === Taiwan automobile market since 2002 to join the WTO, with the deregulation of the market liberalization, import car market share has increased year by year. In the face of the competition of imported cars, domestic automobile industry in the automotive market development strategy trends why it is worth in-depth discussion. A strategy group is a useful analysis tool for analyzing strategic actions in different industries in the same industry. This study takes the domestic automobile industry in Taiwan as the research object, discusses the development strategy of domestic automobile industry from 2002 to 2016, the movement situation of Taiwan automobile market strategy group, and the difference of production and sales of each group of strategic groups. Research methods, first of all with a large number of secondary information, for the development of important events in-depth analysis of the company, and then interview the information of the industry summarized, as a proposition discussion. Finally, the conclusions of the study, the industry and follow-up research recommendations. The conclusion of this study shows that the domestic automobile industry in Taiwan is divided into three groups according to the Local Content Rate and the automobile price: (1) the strategy group of the independent brand product group; (2) the technology cooperation product strategy group; (3) OEM and assembly strategy group. The group of industry in the company's development strategy of autonomy, the key technology to master the ability of the market production and marketing geographical scope, have presented significant differences. During the period from 2002 to 2016, four groups of strategic groups were moved, moving both active and passive to the two extreme groups of Local Content Rate. Active mobile industry, mainly to master the key components and technical resources capacity-based; passive mobile industry, mainly based on the technical master plant strategy layout. The strategy group is the best in the sales volume and the strategy group. After moving the industry in the sales part of the initiative to move to its own brand product strategy to guide the group of LUXGEN, showing an upward trend in sales. And passive to the foundry and assembly strategy to guide the group of Ford Lio Ho, in the sales showed a significant decline in the trend.