The Singlehood Shopping Desire: The Empirical Study of Individual’s Appliance
碩士 === 國立東華大學 === 企業管理學系 === 105 === This study investigates the interrelationships among cognition, affect, and behavior based on the theory of Response Hierarchy Models proposed by Kotler (2003) to focus on the process of individuals’ shopping. This study proposes a rival model to compare with the...
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| Format: | Others |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t99nvd |