Intention to Visit Tourists Destination: A Case of Travel Website

碩士 === 國立嘉義大學 === 全英文授課觀光暨管理碩士學位學程 === 105 === The objective of this study was to develop a model that can adequately show the relationship of the six hypotheses emotional appeal, advertising creativity, informativeness, satisfaction, and continuous usage in regard to intention to visit a destinatio...

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Bibliographic Details
Main Authors: Tamara Noel, 譚瑪蘭
Other Authors: Lin, Wen Shan
Format: Others
Online Access:http://ndltd.ncl.edu.tw/handle/r876as