The Research of NDJ Effects, Tie Strength, Negative eWOM Transfer Intention and Purchase Behavior –A Case Study of Pxmart
碩士 === 國立嘉義大學 === 管院碩士在職專班 === 105 === With the current changes in consumer behavior, the scale of the chain supermarket is growing, according to the internet, a variety of exchanges of the information pattern of electronic word-of-mouth(eWOM) more and more amount. In this study, for explore NDJ eff...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/x5wq94 |