| Summary: | 碩士 === 國立嘉義大學 === 企業管理學系 === 105 === This study attempts to " Product architecture " theory, and “Organizational innovation” theory combined with " Design thinking " point of view, Internation Co., Ltd-Soueast into the world's third-largest design firm-Pininfarina and Taiwan Chiayo Electronics. of Case Studies objects, interviews and analysis . The study explore between two enterprises with the degree of design thinking, new business being in different development stages its product morphology is followed different? what form and which belongs to the product architecture? Furthermore, the enterprise into the design thinking, what model the organizational innovation of the enterprise would be biased? The study is important as the number of points by the study interviews and summarizing found: First, higher degree of design thinking, and matching organizational capacity , its business strategy will follow a different form, the more they can improve business performance. Second, the enterprises imported the higher degree of design thinking, organizational innovation will towards radical innovation model.
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