The Relationships Among Serious Leisure, Flow Experience, Perceived Value, Emotional Attachment and Behavioral Intentions: A Case of 2017 Kaohsiung Love Public Marathon

• Main Authors: Yu-Han Yang, 楊育菡
• Other Authors: Chin-Fa Tsai
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/rk7e9m

碩士 === 國立嘉義大學 === 企業管理學系 === 105 === In recent years, Taiwanese crazy to Running has become a trend, this study aimed to understanding the relationship between Serious Leisure, Flow Experience, Perceived Value, Emotional Attachment and Behavioral Intentions, to provide road activities potential participants to consider related activities to promote road and civil unit of reference. Subjects of this research are participants of 2017 Kaohsiung Love Public Marathon conduct the on-site questionnaire survey, total obtain 287 valid questionnaires. And the structural equation model to test the adaptability of this new model and related hypotheses. The result show that: (1)Serious leisure road run participants, respectively, positive effects on flow experience, perceived value and emotional attachment.(2)Road run participants perceived value and emotional attachment will be positive effects on behavioral intention but the flow experience has no positive effects on behavioral intention. Finally, according to the findings, this paper presents academic and managerial implications.