The Effect of News Contents on Websites, Advertising Involvement, and Need for Cognition on Native Advertising Effectiveness
碩士 === 國立嘉義大學 === 企業管理學系 === 105 === With the developed technology and the popularity of internet usage rate, it is prevalent for sellers to play their own product advertising on the websites to achieve the effectiveness of advertisement. Recently, native advertising is a highly discussed issue. Yah...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/90145796940094030762 |