| Summary: | 碩士 === 國立彰化師範大學 === 企業管理學系行銷與流通管理碩士班 === 105 === In recent years, the issues of OEM/ODM firmsin transformation to OBM have been valued. Numerous scholars have done a lot of research on it, whereas most of research used qualitative research methods instead of quantitative research methods. Furthermore, the key success factors of transformation are still inconclusive.
The research subjects are selected from the best 20 Taiwan global brands in 2013 to 2015 published by Industrial Development Bureau, Ministry of Economic Affairs.This study adopted 15 OBM firms that are listed in Taiwan Stock Exchange and at over-the-counter market. OEM and ODM firms are chosen from TEJ (Taiwan Economic Journal) as match firms to OBM.
Recently, data mining techniques have evolved into quantitative research method which is more common used. Consequently, the purpose of this study is to filter the key success factors for the transformation from OEM/ODM to OBM by using GA-SVM in order to provide Taiwan firms the reference of transformation. The variables in this study are adopted from TEJ. The most influential key success factors are Unrealized Profit on Intercompany Sales, Operating Expense Ratio and Fixed Assets Turnover.
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