Investigating the Critical Factor Affecting the Use of Smartphones in Senior Citizens Using the UTAUT Model.

碩士 === 國立彰化師範大學 === 資訊管理學系所 === 105 === With the aging population in the worlds, the market of senior citizens is the active and hottest business. Under the saturation of the smartphone market, how to sell smartphones to senior citizens is the rising huge business opportunity. Therefore, it is criti...

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Bibliographic Details
Main Authors: Tseng, Yu-Hui, 曾鈺惠
Other Authors: Wang,Yi-Shun
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/xp3324

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