Do delicate Package and Product Innovation Help to Improve the Perceived Value and Purchase Intention?
碩士 === 國立彰化師範大學 === 會計學系 企業高階管理(EMBA) === 105 === This study explore the effect of delicate package and product innovation with two kinds of marketing, which is consumer-oriented business that is confined by advertisement could use both of marketing to promote the perceived value and purchase intent...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2t3gnm |