Analyzing Taiwan's Financial Technology Development Strategy via SWOT-AHP Method - Taking FinTech Evaluation of Credit Cooperative as an Example

• Main Authors: Shih，Sheng-Che, 施聖哲
• Other Authors: Wang, Hsing-Wen
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/pf46jr

碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 105 === In recent years, the rapid development of financial technology (FinTech) has had a great impact on the business operations of financial institutions such as banks and credit cooperatives. How to develop financial and technological strategies in financial institutions with traditional financial business has become the National financial industry urgent issues. Due to the special organizational structure and operating characteristics of Taiwan's credit cooperatives, it is clear that the financial and technological development strategy will have obvious benefits and contributions. In this paper, the study of competitive advantages and disadvantages analysis, in addition to the relevant literature through the discussion, but also through the network data through the text cloud analysis (Word cloud Analysis), to find the keywords represented by the direction to further as a competitive advantage (SWOT) analysis and hierarchical analysis (AHP) method, through the Delphi (Delphi) method of expert investigation, which contains three major facets and thirteen secondary To analyze the Taiwan credit cooperatives in the development of financial technology on the assessment, analysis of various strategies and variables of the weight and priority of the order, the benefit of Taiwan's credit cooperatives to provide financial and technological reference. According to the results of the study, the overall weight of all the factors of the secondary facet is calculated by the results of the 13 expert questionnaires collected by the integration. It shows that the financial technology development strategy of the credit cooperatives is influenced by the "Financial Technology Sharing Strategy" The most important; the "green energy economy" the impact of the second; and "related to foreign integration" factor the impact of the third degree. Finally, through the results of this study proposed management implications and recommendations to provide government policy and Taiwan's credit cooperatives development strategy on the reference. The results of this study are valuable for Taiwan's credit cooperatives to develop financial technology.