Factors for Gas Station Selection in Routine Decision Making
碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 105 === The study purpose is to understand the consumers’ attribute preferences on fuel buying. The study uses Conjoint Analysis method to explore factors for gas station selection in routine decision making. First, we use focus group to explore and filt...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h5cg4u |