The Impact of Brand Equity on Purchasing Intention of Innovative Products
碩士 === 國立彰化師範大學 === 企業管理學系 === 105 === The purpose of this study is to explore the relationship between brand equity and purchase intention of innovative products. Brand equity is divided into four dimensions: brand awareness, perceived quality, brand association and brand loyalty, and further divid...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96vya3 |