Taiwanese Consumers’ Expenditure Types and the Food Industry's Revenue Performance

• Main Authors: Wang, Jou-Hsin, 王柔心
• Other Authors: Chen, Chun-Yuan
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/2e26zv

碩士 === 國立彰化師範大學 === 企業管理學系 === 105 === The food industry is an important part of the livelihood sector, and its performance plays a critical role in the development of an economy. This study examined the direct and indirect effects of different types of customer expenditures on the revenue performance of the downstream, midstream, and upstream sectors of the food industry. Using the data from 1976 to 2015, retrieved from the survey data base of family incomes and expenditures provided by the Directorate-General of Budget, Accounting and Statistic, Executive Yuan, R.O.C., the study analyzed by regression and the Sobel test the direct and indirect effects of customer expenditures on the revenue performance of the food industry. As shown by the results, there was significant direct effect of consumer food and tobacco expenditures on the downstream sector of the food industry, while there were significant direct effects of consumer restaurant and travel expenditures on the downstream and midstream sectors with the effects declining from the downstream sector to the upstream sector. Consumer restaurant and travel expenditures were found to have indirect effects on the revenue performance of the midstream sector through the downstream sector and on the revenue performance of the upstream sector through the midstream sector. However, such indirect effects were not significant in consumer food and tobacco expenditures. The revenue performance of the downstream sector was found to have significant indirect effect on the revenue performance of the upstream sector through the midstream sector. As revealed by the results, consumer choice in expenditures of specific types has effects on the revenue performance of the food industry, and there also exist significant sector effects on sector revenue performance.