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• Main Authors: Shih-Chen Tsao, 曹世錚
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/m77zxy

碩士 === 國立中央大學 === 高階主管企管碩士班 === 105 === Taiwan with the domestic labor costs rise and the overall economic decline, resulting in Taiwan industry continues to shift, especially early China cheap labor cost and give Taiwan local preferential policies, is attracting many Taiwan to set up factories, but with the rise of Chinese market supply chain, also exacerbated the Taiwan funded enterprises in the market competitive advantage for many, Taiwan industry requires careful thought to face restructuring and development of re build the sustainable operation of enterprises. In this study, we discuss the pre evaluation, internal and external competitive advantages and the implementation of the marketing model. The purpose of this study is to find out the framework and model of sustainable development and sustainable development of enterprises in the future, and to provide the basis for future research. S company selected in the case study of the magnetic material manufacturers is a traditional small and medium enterprises, with considerable scale and market leadership in the industry. In recent years, the case company is facing supply chain environment demand change, as well as new competitors and other issues, so in order to business, must try to change the mode of operation, by establishing its own brand, breakthrough business status. The research method of this study is the use of depth interview to investigate the management decision of company size, company history and company analysis, through five S.W.O.T, establishing the evaluation before the brand marketing strategy, using STP, 4P analysis, to discuss how the development of enterprises and the implementation of its own brand to the international market strategy in transition.