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• Main Authors: Chao-Ling Hsiao, 蕭昭琳
• Other Authors: 林文政
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/r33tz4

碩士 === 國立中央大學 === 高階主管企管碩士班 === 105 === We are in a fast changing world of science, technology and knowledge intensity. Today’s technology can suddenly be out of date tomorrow. To keep pace, companies must build strong and efficient teams. With capabilities to compete in new and competitive markets which has led to greater demand for consulting services. Management consultants are necessary to provide appropriate solutions to companies. Such consulting firms must have high quality professionals, with the practical experience to address a wide variety of issues and help company facing strong competition, and the challenges of a fast changing world. It’s difficult to find a Theoretical framework that fits a wide variety of industries and companies. This study seeks to address this challenge. This study involves a well-known management consulting firm in Taiwan. It explores current state of the management consulting industry, and uses the model and strategy of Golden Triangle to explore strategic structure. It analyzes the consulting firm’s internal marketing, external marketing, and interactive marketing. And applies qualitative methods to analyze key success factors of service marketing. Direction of integration and innovation is identified. With the goal of proposing new directions to enhance the future of the consulting firm.