none

• Main Authors: Cheng-Hsien Chen, 陳政賢
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/syj6jw

碩士 === 國立中央大學 === 高階主管企管碩士班 === 105 === This study aims to examine the effect on China's backlight module industry structure and their conduct to their performance by the Structure-Conduct-Performance model. China's backlight module industry market structure belongs to oligopoly structure. What's more, there are low entry barriers and high withdrawal barriers in China's backlight module industry and market prices continue to decline. In additional, merger and reorganization are conducive to the development of backlight module enterprises. China's backlight module industrial efficiency and effectiveness are improved to varying degrees. If manufacturers aim for higher competitiveness and performance, branding and continuous R&D will be required to improve and elevate product added value. By adopting strategy alliance to expand physical and virtual distribution channels, sales volume can be increased and claim for more market share. We hope these conclusions from SCP paradigm study will accelerate the development of China's backlight module industry.