A New Business Model of Instant Messaging Social Network

• Main Authors: Chen, Hao-Chin, 陳豪欽
• Other Authors: Wu, Muh-Cherng
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/dyms3b

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 105 === This research attempts to develop a new instant messaging (IM) community platform, and investigate the service model for creating revenues. Some IM community platforms (for example, Line, Facebook Messenger, and Wechat) are operated on a no-charge-service business model. Taking consumers as target customers, these no-charge IM platforms make revenue mainly from advertisement and do not charge consumers for using IM services. In contrast, some IM platforms are designed to target at enterprise users. These platforms operate on a charge-service business model due to its competing advantage in keeping business information security. These two types of IM platforms (no-charge-service and charge-service) have distinct competing features. Up to date, no IM platform could comprehensively cover the distinct competing features of these two platforms. Therefore, this study aims to sketch a roadmap for developing a hybrid IM platform which integrates the competing features of the two existing platforms. The tasks for sketching the roadmap include product (platform) feature analysis, target customer analysis, service model and system operation architecture, competitor analysis, revenue flow analysis, and business model canvas.