| Summary: | 碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 105 === Along with the advancement in medical technology, people are focusing more than ever on disease prevention and wound care. Demand for would care is growing. Traditional approach that simply offers wound protection can no longer satisfy the market. Instead, dynamic appeals that including but not limited to infection prevention, pain relief and accelerated healing in terms of wound caring is what the market is looking for. Consequently, wound care market is becoming an incredibly diverse and highly competitive territory. A wide variety of products and application emerge. To stay technologically and financially competitive in the market, there are indispensable elements for the companies in would care to possess. Stay technologically innovative, conduct thorough market assessment, proactive marketing strategy , sound business plan should all exist. Author is the CEO for company engaging in medical devices and green energy materials. To pinpoint the frontal attack marketing strategy and business plan, the author not only conducted a series of case studies but also has collected vital information through interviews and questionnaires with professionals specialized in the wound care filed.
Aspects established base on precious experience and market familiarity from these professionals have contributed tremendous insights in product positioning, marketing and functionality. To further incorporate above-mentioned perspectives into applicable business practices , author has formulated an integrated business strategy for business management in medical devices industry.
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