The Competitive Strategies of Taiwan’s Motorcycle Spare Parts Exporting - A Case Study of L Company
碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 105 === The case method is pioneered by Harvard Business School and has significant research result already. Recently more and more Taiwan’s universities adopt the case method practiced at Harvard Business School, and also hold case competition to help students d...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/676q9d |
| Summary: | 碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 105 === The case method is pioneered by Harvard Business School and has significant research result already. Recently more and more Taiwan’s universities adopt the case method practiced at Harvard Business School, and also hold case competition to help students develop the business skills. But most of cases are international, a very few cases are related to small and medium-sized enterprises in Taiwan.
The study takes a case from L company, a small and medium-sized enterprise in Northern Taiwan. L company has established for over 20 years and is professional in the competitive strategies of Taiwan’s motorcycle spare parts exporting. The study learns from their successful business model to understand L company’s unique competitive advantage and develop the right business strategy of small and medium-sized enterprises in Taiwan.
Rapid economic growth in China is the rising threat to industries in Taiwan. The purpose of the study is to identify suitable business model to compete with the so-called “red supply chain.” The study adopts famous marketing theory to analyze L company’s marketing strategy and state L company’s right development strategy. The study findings may serve as a case study of competitive strategies for all students in a class.
|
|---|