An investigation of factors affecting consumers intentions toward online hotel booking websites
碩士 === 國立交通大學 === 經營管理研究所 === 105 === When there are more and more online hotel bookers, it is important to know why they prefer one online booking channel among others. An online purchase intention model toward online hotel booking websites was proposed and verified by a quantitative questionnaire...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3682qt |