The Long Vacation Effect on the Stock Price to Taiwan E-Commerce Shopping Industry in Global Post Quantitative Easing Era

• Main Authors: Shih, Chia-Ling, 石佳齡
• Other Authors: Tsai, Bi-Huei
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/uutn46

碩士 === 國立交通大學 === 管理學院管理科學學程 === 105 === In the global post- quantitative easing (QE) Era, Taiwan's economy became gradually warmer. The worker’s time are free to raise due to long holidays, and most people choose to buy online to be satisfied. The workers choose to engage in easy access to online shopping, and gradually form at home consumer behavior, which we often hear about in the media called The Stay at Home Economic. In this study, the use of Event Study methods to explore the long holiday effect on Taiwan E-commerce shopping industry stock price is a significant abnormal reward (the third party payment, the logistics industry and the banking industry), using Keynesian economics to verify the economic theory of The Stay at Home Economic. The empirical results show the economic environment of a month is the main influencing factor. Holiday in the month when the unemployment rate fell more than the previous month, the labor office workers will be want to spend more money, online shopping related stocks rise, is conducive to The Stay at Home Economics. However, the holiday in the month when the unemployment rate rose more than the previous month, the workers be conservative not to spend, so it is not conducive to The Stay at Home Economic.