A Study on the Influence of Brand Image on Consumer Behavior for Purchasing Smart Phones - The Case of College Students in Hsinchu City
碩士 === 國立交通大學 === 管理學院管理科學學程 === 105 === The Study is to discuss whether the sex and the monthly disposable income of the university students in Hsinchu affect the behaviors of purchasing smartphones and to discuss whether the behaviors of purchasing smartphone are affected by the brand images of sm...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/huybat |