A Study on Key Success Factors of Coffee Chain Stores - A Case Study in Hsinchu Area
碩士 === 國立交通大學 === 管理科學系所 === 105 === Recently, demand in the coffee market has grown vastly, which urged several famous coffee brands to expand through establishing franchises. As more and more entrepreneurs join the coffee market, customers get more options of coffee nearby, which may improve the c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c67ws2 |