| Summary: | 碩士 === 國立交通大學 === 管理學院管理科學學程 === 105 === NAND Flash has become the critical component for electronic devices in use because of its numerous strengths. To name a few, high read/write performance, high level of portability and data integrity when power down are said to be the reason for serving various market needs with different purposes.
When it comes to application, users (herein, R&D engineers) generally need to follow the particular specification and instruction provided by vendors to continue the later development and optimization. Therefore, higher product compatibility in Flash Memory means higher market adaptation and probability in business collaboration.
This research looks into R&D engineers' opinion in selecting flash vendors during procurement process with AHP (Analytic Hierarchy Process) analysis. In many cases, often pricing and lead time are considered as the significant factors in procurement, however, it is undoubtedly that R&D engineers' views are equally playing a vital role because of their responsibility in chip design and feedback providing to users. Their opinions are worth to look into for bridging the successful collaboration. Thus, the outcome of this analysis of the collected R&D engineers' view on key factors over choosing flash vendors, aims to benefit the decision making process especially in business promotion stage in the Flash Memory industry.
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