Effect of Trip Purposes on Impulse Buying Behavior of Air Passengers
碩士 === 國立交通大學 === 運輸與物流管理學系 === 105 === According to the 2012 Global Airports Retailer Market Trend Research, for Asia-Pacific travelers’ consuming behaviors, planned buying account for 40%, impulse buying account for 54%. As a result, the consuming behaviors of the passengers in the airports become...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73507147398775277857 |