The congruence between channels’ image and audiences’ self-concept: examing its effect on audiences’ attitudes and behavioral intentions towards sports channels.
碩士 === 國立交通大學 === 傳播研究所 === 105 === This is study adopted the theory of self-congruity to examine the relationshiop between the congruence of channels’ image with audiences’ self-concept and audiences’ attitude and loyalty toward sports channels in Taiwan. Three methods were adopted to collect data,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h35gy2 |