| Summary: | 碩士 === 國立交通大學 === 傳播研究所 === 105 === In recent years, the popularity of Korean popular culture has risen in a large number shaping a pan-Asian culture. Taiwan's traditional culture was the subject to the West, mainly the United States, and the remaining of Japanese colonial culture. Since Taiwan belongs to the big Chinese culture, which has a long-term cultural and writing system, for most Taiwanese, the relationship between Taiwan and South Korea is that Taiwan was superior to South Korea. However, it have considerably reversed recently. The reason is relevant to the great quantity of Korean popular culture. For example, Korean dramas and music are fashionable in Taiwan. Even the unknown Korean stars and Korean language have attracted Taiwanese's attention.
Based on the concept of cultural intermediaries, this study explores how Korean culture utilizes mass media to influence audiences. Among them, travel is a practical way. It was originally a big distance between Korean and Taiwanese culture. The emergence of cultural intermediaries made the weak culture re-product by culture industry and attracted the great attention people around the world, resulting in greatly economic effects. In addition, based on the concept of binge consumption, this study also discusses audiences' traveling experience and redefines binge consumption.
Through in-depth interview and text analysis, this study found that when cultural intermediaries deliver Korean Tourism images, they have three different mechanisms: (1) romanticizing the history and legends (2) establishing a connection between media images and scenic spots (3) showing the pure information. These three mechanisms are not always attracting each audiences' attention. According to audiences' traveling experience and their own preferences, they will have different choices. In addition, this study re-concludes the operational definitions of binge consumption: a necessary conditions, behavior, and final effect.
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