| Summary: | 碩士 === 國立交通大學 === 企業管理碩士學程 === 105 === It is known that in 2014, 207,493 restaurants in Indonesia totally achieved 6,168.3 million transactions with US$ 5.97 averagely each transaction. During the same year, the active smartphone users were 38.3 million people. Having these numbers in increasing trends until now, this study’s purpose is to develop a business plan an Indonesian mobile application for restaurant information.
In order to understand the market deeper, market survey through interview is conducted in December 2016 until April 2017. It has given insight on what kind of business model can be workable and what features which Indonesian people and restaurant industry need. Through the mobile app, the active smartphone users will be able to get restaurant destination information and have some features related to dine-in activities.
The targets of the users are white collar with no kid and also students. For the targeted restaurants will be focused on restaurants which are aware of social media promotion. The company team consists of four Indonesian graduates of NCTU (National Chiao Tung University), Taiwan with one person having Global MBA background and three people having International Computer Science background.
The investment needed will be in the first three years, $300K in 2018, $300K in 2019, and $200K in 2020. This investment is projected to achieve breakeven point after the year three (2020) with net income US$ 974K in 2021 and US$ 2,863K in 2022.
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