| Summary: | 碩士 === 國立交通大學 === 工業工程與管理系所 === 105 === The study is focus on graphical symbol of Taiwan Railways and Taoyuan Metro. Use “Comprehension test” of ISO for method and analyze these graphical symbols’ comprehension rate which are not derived from international symbol organization. And analyze international graphical symbol which are same meaning but different graphics. For those graphical symbol don’t reach the 67% comprehension rate, this paper will give a full study and improved advices.
The study shows that there are 14 graphical symbols don’t reach the standard (ATM, Money exchange, Car-parking, Shop, Meeting room, Bicycle rent, Taipei metro, Automatic ticket machine, Travel service counter, Meeting point, Restroom for parents with infants, Temporary transfer area, Police, Ticket gate).6 graphical symbols are recommend to use ISO’s or AIGA’s instead, and other 8 graphical symbols will be given full analysis with volunteer’s feedback.
This study will classify these graphical symbols into two groups, one is “design property” and the other is “unique property”. After study we figure out that two classes are not significant different, but these two classes still have 14% different at comprehension rate.
This study gives three conclusions, first is ”comprehension rate of graphical symbol is
moderate positive correlation with familiarity”, which is proofed by other studies. Second is “average comprehension rate of graphical symbol in Taiwan don’t reach standard”, shows that there’s still large room for improvement. The last conclusion is “Unique graphical symbol for some area is still accepted” , but need to be tested to check if the unique graphical symbol meet the standard rate.
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