Qualitative Analysis and AHP Approach in Outstanding Playwrights’ Creative Process: A Case Study on excellent screenplay winners

• Main Authors: Huang, Po-Hsiung, 黃伯雄
• Other Authors: Wang, Chih-Hsuan
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/6g7575

碩士 === 國立交通大學 === 工業工程與管理系所 === 105 === There are two parts in this research. The first part of the purpose of this study used qualitative analysis and multiple case study analsyis on three Taiwanese outstanding playwrights, Yee Chih-yen, Chou Mei-Ling, Chen Wen-Pin, from their creative process, and focusing on the five dimensions which are their personal traits, creative motivation, creative envioronment, domain knowledge and skills and creative thinking process to compare the similarity and uniqueness among these three playwrights’creative process.The second part of the purpose of this study used Analytic Hierarchy Process to quantitatively analyze the importance of the creative stages on eight playwrights, and we adopt Hong(2013) proposed eight trigrams(BaGua) model of creative problem solving which was used to divided the secreenplay creative stages into five stages, including (1)problem openness,(2)mental activation, (3)idea generation,(4)idea transformation,(5)rationalization to end. The partial criterias were from the first part of qualitative study which arranged playwrights’ creative activities of the five creative stages. The results of the first part of study are consistent with Sternberg and Lubart (1995) proposed Investment theory of creativity, and these playwrights produce the well-known works after the interaction of these six elements. The results of the second part of study which we found that the most import creative stage is mental activation of the second stage, and the secondary creative stage is problem openness of the first stage, and the most activity that is the playwrights would drown themselves in creating screenplay like day-dreaming in the second stage, and the most activity that is live a good life and observe the problems of yourself, others and the society.